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WCW vs WWE: Winner Takes All!
Although the WCW, World Championship Wrestling, as a brand name utilized by showman Jim Barnett for his Australian promotion, the first promotion in the United States to use the World Championship Wrestling brand name (though it was never referred to as "WCW") on a wide scale was Georgia Championship Wrestling (GCW, although Vincent J. McMahon's Northeast-based Capitol Wrestling Corporation, then also affiliated with the NWA also sometimes used the name in house show promotion).
The GCW, possessed primarily by Jack Brisco and Gerald Brisco and booked by Ole Anderson, was the starting of NWA territory to acquire cable TV access.
In 1982 Vince McMahon Jr bought his father's Capital Wrestling Corporation. The CWC altered its identity to the WWF and grew as the top promotion in North America, and GCW devised the name "World Championship Wrestling" in an effort to compete.
In 1982, GCW changed the identity of its TV show (and thus its public face) to the WCW as it was already starting to run shows in "neutral" regions such as Ohio and Michigan.
These efforts helped to keep GCW competitive against the WWF, as both promotions had secured TV trades and were attempting to become national, as opposed to regional, entities. The change in identity served to make the GCW the top advancement once more, until the WWF was able to leave the NWA and create the show WWF All American Wrestling.
The NWA, led by President Jim Crockett, countered by making Starrcade in the fall of 1983, thus propelling it back to the top, but Vince McMahon again recovered the lead with Hulk Hogan's dramatic World title victory at Madison Square Garden in January 1984, as well as the foundation of the TV show Tuesday Night Titans.
On April 9, 1984, the Brisco brothers sold their portions in the GCW, relinquishing their prime time slot on the TBS cable TV network, to Vince McMahon.
However, GCW's core audience was not interested in the WWF's cartoonish approach, preferring a more athletic trend and as a result, when GCW's faithful television viewers tuned into TBS on July 14, 1984 and saw WWF programming instead of the GCW grapplers they were used to seeing, they were outraged, and sent many complaints to the network, demanding the return of GCW. This day has since gone down in wrestling history as Black Saturday.
Adding fuel to the flame was the fact that, despite originally promising to produce groundbreaking programming for the TBS timeslot, McMahon chose instead to provide only a clip show for TBS featuring highlights from other WWF programming, a move which provoked network head Ted Turner and was a superior element in his conclusion to discontinue showing the WWF on his network.
Luckily for Turner, Ole Anderson had refused to sell his shares in GCW to the WWF, and he teamed with fellow holdout shareholders Fred Ward and Ralph Freed to produce Championship Wrestling from Georgia. Turner quickly secured a TV deal with the new advancement, as well as with Bill Watts' Mid-South Wrestling.
Jim Crockett Promotions
In March 1985, McMahon sold his TBS timeslot to Jim Crockett Promotions (owned by Jim Crockett, Jr.) with pressure from Ted Turner, who raised the WCW name (Turner Broadcasting had copyrighted it and prevented McMahon from utilizing it).
The WWF and Hulk Hogan, nevertheless, were now the leading pictures of wrestling after the success of Wrestle Mania I, so the sale took place to successfully set the company in improved condition.
The new WCW, which was now a combination of Jim Crockett Promotions (Mid Atlantic Wrestling) and Championship Wrestling from Georgia, was now the leading show on TBS, and Jim Crockett Jr. became NWA President for the 2nd time.
By 1986 Jim Crockett Jr secured key portions of the NWA under the name Jim Crockett Promotions, admitting the traditional NWA regions in The Carolinas, Georgia, and St. Louis. Crockett merged his various NWA territories into one radical league, promoting it under the banner of the National Wrestling Alliance (in fact, JCP virtually became synonymous with "the NWA").
A feud between Crockett and Vince McMahon's WWF bounced up, and both companies tried to outmanoeuvre the other to get key TV slots.
It was the WWF, however, who was became a big hit in St. Louis (and the rest of Missouri as well), which fetched trouble to the NWA Central States. The WWF became a big hit across the country as the feud between Hulk Hogan and Paul Orndorff gained a large number of viewers. Following this, Bob Geigel became the NWA President once again.
In the identical year, JCP also purchased Heart of America Sports Attractions Inc. (HASA), promoters of the Central States territory, which possessed the rights to advance wrestling shows through several central states (Kansas, Missouri, and Iowa).
A national promotion
In 1987, JCP would participate into correspondence to operate Championship Wrestling from Florida (though JCP never bought that company), and Universal Wrestling Federation (which covered Oklahoma, Mississippi, Arkansas, Texas and Louisiana), and which was not an NWA member; this helped make him NWA President one time over again.
The Florida & Mid-South territories (along with those companies' rosters of wrestlers) were sucked into JCP. Jim Crockett now possessed NWA St Louis, the UWF, his own Jim Crockett Promotions, Central States Wrestling, Championship Wrestling from Georgia and the CWF as well.
Crockett had almost accomplished his goal of making a national advancement. Between his purchasing several NWA territories, WCW in Texas leaving the NWA in 1986 (and later blending with Jerry Jarrett's Championship Wrestling Alliance in Memphis to create the United States Wrestling Association trademark), and the once extremely attainable Portland territory going insolvent (it closed in 1992), he was the final bastion of the NWA, and the last member with national TV exposure.
As it was, all they saw was that Jim Crockett Promotions was the NWA, although JCP and the NWA were still two apart entities, with Crockett as NWA President, they were a lot on the same page.
With the large amount of capital needed to get a wrestling federation on a national tour, Crockett's territorial acquisitions had seriously drained JCP's coffers.
He was in a like position to that of the WWF in the early 1980s: a large debt load, and the success or failure of a federation hinging on the success or failure of a series of PPVs. Crockett marketed Starrcade '87 as the NWA's answer to WrestleMania.
Nevertheless, the WWF-showed Survivor Series 1987 on the identical day. The WWF informed cable companies that if they chose to carry Starrcade, they would not be allowed to carry future WWF events .
The huge bulk of companies showed Survivor Series (only three opted to remain loyal to their contract with Crockett). In January 1988, JCP promoted the Bunkhouse Stampede PPV, and McMahon counter-programmed with the very first Royal Rumble on USA Network. Both NWA PPVs attained low buy rates and the resulting financial blow due to the loses of both Starrcade and Bunkhouse Stampede were the start of the end for Jim Crockett Advancements and the birth of WCW which would take Jim Crockett Advancements' place.
In accession, the conclusion to hold these events in Chicago and New York confused the Crockett's main fan base in the Carolinas, cramping their leading power for arena shows in the Southeast.
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