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Mattel NBA Figures were first produced in 1998 after Hasbro lost the license to produce NBA figures to Mattel Inc. who were awarded the exclusive license to produce toys and games for the NBA.

Mattel's deal however came at a difficult time for the NBA who faced the retirement of superstar Michael Jordan at the end of this season.

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Also the behavior of many players both on and off the court was souring the games name and fans were beginning to get bored of their high demands, pay increases and attitudes.

Many of the games sponsors where considering pulling out of licensing deals due to these concerns.

Expectations were high at the time and Mattel planned to use the NBA logos in its Cabbage Patch dolls and Hot Wheels as well as Mattel NBA Figures and collectible lines in order to encourage a greater range of buyers.

The NBA also had high expectations of Mattel's ability to "really get behind us because this is their only major sports licensing deal", as an NBA spokeswoman was quoted saying.

Mattel released a series of basketball figures with the NBA license including:

• NBA Jams
• NBA Superstars
• NBA Maximum
• NBA Super Jams
• Court Collection

The first sets of Mattel NBA Figures, released in 1998, were the NBA Jam basketball figures which were small 3-inch figures with oversized heads similar to the Corinthian Headliners. Then in 1999 they released a larger 7-inch version of Ultra Jam figures.

Mattel also released a series of NBA Superstar basketball figures. These figures were 6-inches in height and resembled the players and like the earlier Kenner Starting Lineup figures each one came with a trading card from Upper Deck.

Mattel also released a line of 13-inch NBA Shooting Sensations "dolls" which were produced in 1999 and were a Barbie style doll aimed at trying to attract more girls into the "sport".

Mattel NBA Jams Figures

1998 Mattel NBA Jams 3-inch Figures

Allen Iverson Philadelphia 76ers black uniform

Anfernee Penny Hardaway Orlando Magic blue uniform

Antoine Walker Boston Celtics Green uniform

Charles Barkley Houston Rockets Blue uniform

Damon Stoudmire Portland Trailblazers

David Robinson San Antonio Spurs

Dennis Rodman Chicago Bulls

Drivin' and Stylin - Tim Hardaway vs. Anfernce Penny Hardaway Miami Heat - Orlando Magic

Glen Rice Charlotte Hornets Light blue uniform

Grant Hill Detroit Pistons Light blue uniform

Jason Kidd Phoenix Suns

Keith Van Horn New Jersey Nets Dark blue uniform

Kevin Garnett Minnesota Timberwolves

Kobe Bryant Los Angeles Lakers Purple uniform

Michael Jordan Red Jersey Chicago Bulls Red uniform - different pose than white

Michael Jordan White Jersey Chicago Bulls White uniform - different pose than red

One on One Action - Jason Kidd vs. John Stockton - Pin Point Passes Phoenix Suns - Utah Jazz

Reggie Miller Indiana Pacers Black with yellow pinstripes uniform

Reggie Miller - Glen Rice 3-Point Aces Indiana Pacers - Charlotte Hornets

Shareef Abdur-Rahim Memphis Grizzlies Teal uniform

Shawn Bradley Dallas Mavericks

Shawn Kemp Cleveland Cavaliers

Vin Baker Seattle Supersonics Green with red uniform

1999 Mattel NBA Jam 3-inch Figure

Allen Iverson Philadelphia 76ers

Classic Matchups - Great Guards - Four pack - Allen Iverson, Jason Kidd, Damon Stoudamire, Michael Jordan

Philadelphia 76ers - Portland Trailblazers - Phoenix Suns - Chicago Bulls

Corliss Williamson Sacramento Kings Black uniform

Damon Stoudamire Portland Trailblazers

Grant Hill Detroit Pistons White uniform

Jason Kidd Phoenix Suns

Juwan Howard Washington Wizards

Keith Van Horn Blue uniform New Jersey Nets

Kevin Garnett Minnesota Timberwolves

Kobe Bryant Los Angeles Lakers Purple uniform

Michael Jordan Chicago Bulls

One on One Action - Dennis Rodman - Karl Malone - Wrestlin' for the Rebound Chicago Bulls

One on One Action - Kobe Bryant - Grant Hill - Finishin' the Break

Los Angeles Lakers - Detroit Pistons

One on One Action - Michael Jordan - David Robinson - Maximum Air

Chicago Bulls - San Antonio Spurs

Reggie Miller Indiana Pacer

Rodney Rodgers Los Angeles Clippers Red uniform

Shawn Bradley Dallas Mavericks Blue uniform

1999 Mattel NBA Ultra Jams 7-inch Figures

Anfernee Penny Hardaway Orlando Magic Light blue uniform - limited to 25,000

Grant Hill Detroit Pistons blue uniform - limited to 25,000

Keith Van Horn New Jersey Nets blue uniform - limited to 25,000

Kobe Bryant Purple Los Angeles Lakers uniform limited to 25,000

NBA Court Collection 6-inch Figure

Michael Jordan Chicago Bulls Black with red pinstripes uniform, #45 on jersey - Limited to 25,000

Allen Iverson Philadelphia 76ers Black uniform, packaged with Upper Deck card

Antoine Walker Boston Celtics Green uniform, packaged with Upper Deck card

Dennis Rodman Chicago Bulls Red uniform, packaged with Upper Deck card

Michael Jordan 1998 / 1999 Season Chicago Bulls Red uniform, packaged with Upper Deck card

Michael Jordan 1998 Air Maximum All Star 1998 MVP Chicago Bulls

Blue All Star uniform, packaged with Upper Deck card

Michael Jordan Air Maximum All Star 1988 Chicago Bulls

Light Blue AS uniform, packaged with Upper Deck card

Michael Jordan Air Maximum All Star 1996 Chicago Bulls White All Star uniform, packaged with Upper Deck

Michael Jordan Air Maximum Championship 1991 Chicago Bulls White uniform, packaged with Upper Deck card

Michael Jordan Air Maximum Championship 1992 Chicago Bulls Red uniform, packaged with Upper Deck card

Michael Jordan Air Maximum Championship 1993 Chicago Bulls White uniform, packaged with Upper Deck card

Michael Jordan Air Maximum Hoop Highlights Playoff Sensation Chicago Bulls Red uniform, packaged with Upper Deck card

Michael Jordan Air Maximum Hoop Highlights ROY Chicago Bulls Black pinstriped uniform, packaged with Upper Deck card

Michael Jordan Air Maximum Hoop Highlights UNC Chicago Bulls White UNC uniform, packaged with Upper Deck card

Michael Jordan Air Maximum Showcase Chicago Bulls

Two figure set, red uniform and white uniform, packaged with Upper Deck card

Michael Jordan Living Legend Chicago Bulls White uniform, packaged with Upper Deck card

Michael Jordan Silver Edition Chicago Bulls Silver figure, packaged with Upper Deck card

Michael Jordan Super Stars Chicago Bulls White jersey, packaged with Upper Deck card

Michael Jordan Then and Now Chicago Bulls

Four figure set, University of North Carolina, Red, White and Black uniforms, packaged with Upper Deck card

Mattel NBA Superstars 13-inch Figures

Tim Duncan San Antonio Spurs Black uniform, packaged with Upper Deck card

Kobe Bryant Los Angeles Lakers Purple uniform

Scottie Pippen Houston Rockets Pinstripe uniform

Mattel NBA Shooting Sensations- 13-inch Figure

Grant Hill Detroit Pistons Blue uniform