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Entertainment Earth Toy News and Updates


Entertainment Earth is one of the biggest and most respected shopping sites on the internet with a huge catalogue of toys, games, and sports as well as all manor of collectibles from Action Figures to Manga comics, so why not check them out and spend a few minutes (or hours, if you're like me!) looking round their site. At the bottom of this page you'll find all the latest news, updates and arrivals at Entertainment Earth.

Back in 1995, three entrepreneurs started Entertainment Earth out of a small office and garage in the San Fernando Valley of Los Angeles, California.

Being collectors themselves, they knew how difficult and time-consuming it was to find rare, mint-condition toys and collectibles, and so they decided to do something about it by combining their knowledge of collectibles with the endless possibilities of selling product on the Internet to create a one-stop source for the collector.

They've come a long way since the launch of our original e-commerce website in 1996...

Entertainment Earth

The reputation and expertise they've built over the years has been vital to their success, and what their clients say about them speaks volumes.

You can read client testimonials or check out their third-party BizRate.com ratings.

Entertainment Earth pioneered advances like their Mint Condition Guarantee(TM), Risk Free Shopping, Hassle Free 90-Day Returns, Low-Price Guarantee, and the ability to pre-order products months before release, along with selling case assortments to the public, letting clients know when items just arrived, and many other innovations.

They've grown as a result from their humble garage to multiple warehouses and a huge product line offering nearly 10,000 individual items.

Entertainment Earth has become the "go-to" source and experts for the latest and greatest action figures, bobble heads, toys, gifts, and collectibles.

Since 1996, Entertainment Earth has shipped millions of toys and collectibles to thrilled clients around the world, and they've expanded beyond the virtual walls of their website with sales through multiple channels such as their full-color catalog, conventions, partnerships, and even stores by way of their retail partner wholesale program, now spun off as a separate division called EE Distribution.

They've also enhanced their brand and reach through strategic partnerships with companies like NBC, Showtime Networks, and Toys"R"Us.

Entertainment Earth has achieved recognition from organizations such as Inc. Magazine, Entrepreneur Magazine, Internet Retailer, Catalog Success Magazine, Interactive Week, and many others, as well as being featured in numerous print, TV, radio, and online articles by USA Today, The Wall Street Journal, Variety, Newsweek, Information Week, Wired, CNNfn, CNBC, CNN.com, The Los Angeles Times, and more.

On the leading edge of the industry and at the very forefront of fandom, they're now recognized by many as the experts, the place to go for up-to-the-minute news and rock-solid expertise in this exciting and fast-moving industry.

And through it all, they've always stayed customer focused, with exceptionally high standards, and customer-applauded excellence in customer service... plus their unique sense of humor!

  • Aaron Labowitz, Co-Founder and CEO
  • Jason Labowitz, Co-Founder and President
  • Aaron Lipman, Chief Technology Officer
  • Adam Lieber, Chief Operations Officer



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