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Transformers Movie Figures 2007
In 2007 the first live-action Transformers movie was released starring Shia LaBeouf as Sam Witwicky, a teenager involved in a war between the heroic Autobots and the evil Decepticons
The Decepticons are trying to gain control of All Spark, the creator of their robotic race, with the intention of using it to build an army by giving life to the machines of Earth.
Hasbro, not wishing to leave anything to chance, organized an enormous promotional campaign for the film, making deals with hundreds of companies including a viral marketing campaign, coordinated releases of prequel comic books, and toys as well as product placement deals with GM and eBay to name a few.
As a result the film was a huge box office success despite a mixed critical reaction to the radical redesigns of the characters, and reviews criticizing the focus on the humans at the expense of the robots.
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Transformers Movie Figures (Hasbro)Checklist
Released in 2007
Camshaft (Allspark Power)
Cliffjumper (Allspark Power)
Jazz (Final Battle)
Jungle Bonecrusher (Allspark Power)
Landmine (Allspark Power)
Optimus Prime (Protoform)
Overcast (Allspark Power)
Stockade (Allspark Power)
Blackout / Deluxe Scorponok (TRU)
Bumblebee vs Barricade (Wal-Mart)
Jazz (GI Colors) (Target)
Megatron (Metallic) (Best Buy)
Optimus Prime (Metallic) (TRU)
Optimus Prime / Legends Bumblebee / Jazz (Costco)
Ratchet (Metallic) (Best Buy)
Starscream (G1) (Target)
Ultimate Bumblebee / Deluxe Scorponok / Brawl (Wal-Mart)
Ultimate Bumblebee / Titanium Bumblebee (BJ's Club)
Optimus Prime (Nightwatch)
Evac (Allspark Power)
Incinerator (Allspark Power)
Ironhide (Offroad) (Allspark Power)
Optimus Prime (First Strike) (Allspark Power)
Starscream (Deep Space)
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Colin Dorman 2008 mcfarlanes-figures.com