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Transformers Movie Figures 2007

In 2007 the first live-action Transformers movie was released starring Shia LaBeouf as Sam Witwicky, a teenager involved in a war between the heroic Autobots and the evil Decepticons

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The Decepticons are trying to gain control of All Spark, the creator of their robotic race, with the intention of using it to build an army by giving life to the machines of Earth.

Hasbro, not wishing to leave anything to chance, organized an enormous promotional campaign for the film, making deals with hundreds of companies including a viral marketing campaign, coordinated releases of prequel comic books, and toys as well as product placement deals with GM and eBay to name a few.

As a result the film was a huge box office success despite a mixed critical reaction to the radical redesigns of the characters, and reviews criticizing the focus on the humans at the expense of the robots.


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Transformers Movie Figures (Hasbro)Checklist

Released in 2007

Deluxe Class

Arcee

Barricade

Barricade (Recon)

Bonecrusher

Brawl

Bumblebee

Camshaft (Allspark Power)

Cliffjumper (Allspark Power)

Dreadwing

Dropkick

Jazz

Jazz (Final Battle)

Jungle Bonecrusher (Allspark Power)

Landmine (Allspark Power)

Longarm

Optimus Prime (Protoform)

Overcast (Allspark Power)

Payload

Skorponok

Starscream (Protoform)

Stockade (Allspark Power)

Swindle

Wreckage

Exclusives

Blackout / Deluxe Scorponok (TRU)

Bumblebee vs Barricade (Wal-Mart)

Jazz (GI Colors) (Target)

Megatron (Metallic) (Best Buy)

Optimus Prime (Metallic) (TRU)

Optimus Prime / Legends Bumblebee / Jazz (Costco)

Ratchet (Metallic) (Best Buy)

Starscream (G1) (Target)

Ultimate Bumblebee / Deluxe Scorponok / Brawl (Wal-Mart)

Ultimate Bumblebee / Titanium Bumblebee (BJ's Club)

Leader Class

Brawl

Megatron

Optimus Prime

Optimus Prime (Nightwatch)

Robot Replicas

Barricade

Bumblebee

Frenzy

Jazz

Megatron

Optimus Prime

Ultimate Class

Bumblebee

Voyager Class

Blackout

Evac (Allspark Power)

Incinerator (Allspark Power)

Ironhide

Ironhide (Offroad) (Allspark Power)

Megatron

Optimus Prime

Optimus Prime (First Strike) (Allspark Power)

Ratchet

Ratchet (Rescue)

Starscream

Starscream (Deep Space)

Thundercracker


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